When designing a fresh website, or redesigning an older website, there’s a fine balance involving the creative-the look and feel of the website-and the technical-which is what makes the website work.
Over-emphasis of just one, or one other, can lead to a website that either looks great, but doesn’t function that well, or will generate a website that functions great but doesn’t look great at all.
Many website designers are either very technical or very creative. Seldom do you find a website designer who’s great at both dealing with Online Stores the technical issues of building a website and who’s also a good graphic designer.
Obtaining the Best of Both Worlds
Ideally, you will want to find a person or company which can provide you a high level of expertise in the design and feel of the website, and provide outstanding technical solutions. While graphic designers can generally create beautiful website designs, their ability to create complex technical solutions might be very limited.
And conversely, a programmer or web developer who’s very technically savvy might not have the ability to give your website design that extra sparkle it takes to genuinely shine.
Web Designers Are Not Programmers
Programmers create applications or software and normally have no training or expertise in how a website should look or function.
Most programmers, while technically competent, know computer languages inside and out and can code your website, but programmers normally have no graphic design training. Most programmers result from a university’s computer science curriculum, and few, if any, will have a graphic design class an elective. When you want your designer to have the ability to solve technical issues or at least oversee them, website visitors are visually interacting with your website, so the design and feel of your website, navigation and organization of information is incredibly important.
Great Website Designers Begin to see the Big Picture
Truly great website designers may have the ability to look beyond the task of making your website, and may also want to know where your website fits into your general marketing strategy, and what the principal goals are for the website. Too many websites are manufactured without paying close attention as to the the website will actually accomplish.
Establishing primary and secondary goals for a website is very important. However, building the greatest website that misses the mark or fails to accomplish basic website goals is really a waste of everyone’s time and money. You can usually tell if your website design resource is looking beyond the immediate project by the questions they ask-or don’t ask.
Speak English, Not Techno-Babble
A good website designer is likely to be knowledgeable, but will not resort to using excessive techno-babble to confuse or overly impress a client. Great web designers understand what they’re speaing frankly about, but shouldn’t talk down for your requirements, the client.
Educated clients are the very best clients. You don’t need to know everything your developer knows, however you need to know that they are truly competent and they are able to communicate effectively with you. Consider your website designer like a type of partner in your company’s marketing efforts; a part of your general team.
Just Get it Done Already!
Great website designers are organized and can manage their time effectively. Often, technology projects take far longer then they need too because not enough attention is being paid to project progress and resolving problems that are stalling a project.
Your online developer should be described as a self-starter, and shouldn’t rely on you reminding them that the project is behind schedule. If you’re utilizing a company to create your website, make certain there’s a task manager involved, who can provide weekly status meetings and who’s pro-active in resolving problems that will affect the time-line of the project and the website launch date.
While many individuals and companies provide website design services with a high level of expertise, the degree of professionalism varies from individual to individual and company to company.
When first contacting a potential website designer, look for signs of professionalism-or not enough professionalism. Once you call them, do you receive a phone back in a timely fashion? Does the developer or company keep regular office hours? Once you send a message, could it be answered promptly and are the responses professional?
It is always best to use and avoid working with a significantly less than professional company, but evaluating someone before you have a chance to start working with them may be difficult. From the very first contact you make with your vendor, be on the lookout for signs that somebody might be significantly less than professional.
Dealing with a person or even a company that’s not professional will simply lead to frustration on your own part as the project moves along or grinds to a halt. But working with somebody who understands the company world and values your own time, returns your calls and emails promptly and professionally, will help make the project experience a whole lot more pleasant.
Five Tips for Locating a Great Web Designer
1) Get referrals.
If you have business associates or knowing business owners who have great websites, inquire further who provided their website expertise, and if they would recommend a developer or company to you.
2) Review portfolios or example websites.
Have potential designers you are considering to show you their work and to walk you through a few website projects, explaining their development process in detail.
3) Ask questions.
Interview your potential website designer, just like you would when interviewing someone to benefit you. Whilst it can be a temporary assignment, it’s still an important project and both time and money are at stake.
4) Get reveal proposal.
Before beginning your project, be sure to get reveal written proposal from your own resource. A clearly written proposal will detail the technical method of be used, all work to be supplied by the website vendor, all project costs and assumptions.
Make sure the proposal details all the project requirements and spells out how additional work is likely to be defined and approved. Make sure the proposal clearly details the responsibilities of both parties so there’s no finger pointing if you can find project delays.
5) Check vendor references.
Before signing a proposal or giving anyone a go-ahead on your own project, be sure to get references for both individuals or the company you are considering using for your project.
Call and speak to previous clients who have caused the potential website designer and be sure to ask how issues with the project were dealt with.