Outsourcing SEO offshore is now increasingly popular as a practical option for retrenching businesses. SEO companies in India and the Philippines, among developing countries, are the favorite choice from where SEO is outsourced. This is no real surprise considering the truth that both countries have abundant method of getting skilled laborers in the field of information technology.
Naturally, projects wanted to western SEO companies have significantly declined crippling their operations. Western SEO companies go out of business while the alternative happens in the east. Unfortunately, some western SEO companies responded by maligning the grade of SEO services provided by offshore companies. To some degree, their sentiments are understandable but if you spend an in depth attention with their logic, you will realize so how self-serving it is.
Offshore SEO Service Equals Poor in Quality
This is the first attack you will commonly hear from western SEO companies. Somehow that is true, in the exact same manner that it’s also true in the west. What I’m attempting to say is, not totally all offshore SEO companies deliver crappy services and not totally all SEO companies in the west are reputable.
On the contrary, offshore SEO companies are in fact better than their western counterparts. In the west, SEO is mostly done as a part-time, home-based job. In India and the Philippines, SEOs work full-time in an office where SEO is their core business. They’re not just housewives with minimal SEO training but they are highly skilled professionals with in-depth familiarity with SEO that’s been acquired from intensive trainings.
In the Philippines, SEO professionals need to keep together with their games. Each goes through plenty of trainings, seminars and workshops to have an edge over their peers, which explains why most of them have other skills like web design, graphic design, programming etc. This is a must if they would like to keep their job. Why? Because competition is fierce. There are certainly a lot of skilled SEOs but there is a few position to fill. Essentially, when you work with SEO businesses in India and the Philippines, you will work with the bests.
One of the biggest challenges that SEO companies in the Philippines and India face is language. Because so many of their clients are from the US, UK, Canada and Australia, they have to use English inside their SEO campaign. Since English isn’t their first language, you’d expect problems making use of their grammar. Fortunately, that is incorrect for several offshore companies. A substantial number of SEO organizations in India and the Philippines employ professional writers due to their content needs. Some western companies resort to providing their own content to SEO companies to ensure correctness in grammar.
And to assume that these companies in the Philippines and India don’t know your objectives and don’t understand your priorities, mainly because English isn’t their first language, is too much of an assumption. That you do not need to be an English speaker to understand that businesses operate for the exact same reason – to create profit. Proper realignment of one’s SEO strategies to accomplish your client’s goals and objectives don’t depend on your own comprehension of the English language. SEO Nebraska
The main selling proposition of SEO outsourcing companies offshore is cost-cutting. This is made possible because offshore companies generally speaking operate at a much cheaper cost. Employees are paid a meager salary, almost a third of what an American SEO is paid. Or is it really meager?
To compare two professionals from two countries based on their salary without taking into account their country’s standard of living isn’t fair. Similarly, saying that SEOs in India are exploited because they receive just a quarter of the salary paid to an American SEO, is moronic. The price of living in India is a lot cheaper set alongside the US, meaning even if their salary is smaller, their purchasing power compensates for the difference.
Clearly, there are always a lot of misconceptions about offshore SEO companies. Problems have been identified which are mutually exclusive to western SEO companies. Results from your own SEO campaign isn’t correlated to whether you outsourced your SEO offshore or not. It’s more of the method that you chose your SEO company. Hence, we conclude that outsourcing your SEO offshore is not really a bad decision, actually, it provides a lot of benefits to your company.