It is rare to talk with a company owner who uses Twitter but who doesn’t want more followers. A few might say the numbers aren’t important and they are only worried about “quality followers.” However, it’s generally the ones who just have a few followers who get this to argument.
As a company owner why would you would like more Twitter followers? Listed here are three reasons:
1. More followers provide social authority. Exactly like every other ranking system, the larger your follower count, the more individuals buy Facebook page likes (your customers) assume you are an expert-or at the least someone interesting and popular. It may possibly not be valid, but it’s the way it works in a world where there’s a ranked list for everything.
2. More followers extend your influence. Twitter is the perfect tool for spreading ideas to a larger audience. When you have ideas worth sharing, why wouldn’t you wish to spread them to as many people as you possibly can? Twitter helps it be ridiculously easy to do this. The more expensive your follower count, the faster your ideas will undoubtedly be spread and shared.
3. More followers leads to more sales. You’re likely on Twitter for among three reasons: To be entertained, to network with others, or to sell your stuff. Whether it’s a brand, something, a site, or perhaps a cause, more followers provide the opportunity to generate more leads and more conversions. It is an excellent marketing tool for small businesses.
Before I share with you some suggestions on how to increase the amount of your Twitter followers, I believe it is critical that first I would let you know how not to do it.
Don’t make an effort to cheat the machine and try to have instantly attract thousands of followers overnight. If something sounds too good to be true, it probably is. Until you really are a celebrity who has accumulated a vast audience in some other media channel, attracting followers will take time and effort however the investment will undoubtedly be worth it.
Think about buying followers? In the end, you can find a lot of people promoting this kind of service.
The initial reason you wouldn’t might like to do the reason being it goes contrary to the Twitter rules. But worse than that is the fact buy Twitter followers these so-called followers have zero affinity, connection or curiosity about you or your business. It would be like your company sending an immediate mailing to an un-targeted, generic list. The list would be worthless.
Instead of using these supposedly fast-track ways of accumulating your follower count, I want to share with you a few of my favourite proven ways you can get more loyal twitter followers.
Engage and Inform
Twitter is all about engagement. It is a busy and fast moving platform, so you’ll need to create content that educates, informs, entertains or inspires your followers. This can be achieved by sharing a great mixture of content, both your own and other peoples. You will soon build a sizable following of people who want to spend time with and follow you because they like what you’re saying or sharing.
Proudly display your Twitter button link
If you want visitors to your website to follow along with you on Twitter then make sure they could see your Twitter button link. You have to create it obvious to them. Don’t bury the Twitter button at the end of your website or blog page. Allow it to be prominent and ask your visitors to follow along with you. If they’re on your own website they are obviously thinking about learning more about you and everything you need to say.
Place “Follow Me on Twitter” in your email signature.
In your email signature, include an url to your Twitter account. (An email signature is small bit of information that gets attached automatically to the end of a contact message. People typically put their name and contact details in the email signature; however, you are free to place whatever you like.) Make following you on Twitter easy. Again, don’t cause them to become hunt for you.
Add your Twitter ID on your company cards and letterheads.
Although this won’t build you a massive following extremely fast it is a good habit to find yourself in and is simply as important as adding your physical address, telephone number and email address.
Avoid a lot of promotion.
Yes, you can promote your blog posts, products, etc. on Twitter but be careful. There’s an invisible line you mustn’t cross. If you do, you appear such as a spammer-or just clueless. Not only will you NOT get additional followers, you will degrade your existing followers and many of them will simply unfollow you.
Actively follow others on Twitter.
Start your networking efforts by being a follower of individuals you admire in your industry. Read their tweets to obtain a sense of who they are and what their objectives are on Twitter. It is advisable to follow along with as many people in your industry or sector as possible. Once you have found people and started to follow along with them, it can give them the opportunity to see both your good content and your online presence. They are then more likely to reciprocate and follow you back, as will many of the followers who could even turn out to be potential customers.
Place your Twitter name in mass media campaigns
If you place adverts in magazines, on television or radio, you’ll need to make sure your twitter name can there be for all to see and hear. Simply add the # (hashtag symbol) followed by your company’s name or promotion and people will follow you.
Keep your posts short enough to retweet.
Retweets are the only way to have noticed by those who don’t follow you, but you need to make your posts possible for others to retweet. So keep your tweets short enough for visitors to manage to add the RT symbol and your username (“RT @yourcompanyname”). So for instance, let’s say your name is 14 characters long you will even need to add the space. Meaning, in order to be retweetable, your tweet may be no further than 126 characters (140-14=126).
Have your Twitter link on Facebook
Almost everybody uses Facebook, so make it easy in order for them to hop over to your Twitter account once they visit your Facebook profile. The ideal place would be in the “About” section.
Picture Twitter as a consistent, fast flowing stream. Tweets flow past and in many cases are never seen again. Therefore, you’ll need to help keep your Tweets flowing so you are not forgotten. Be obvious. Stick out in the crowd and you will receive a many more followers.
Url to Twitter from LinkedIn.
Having a Twitter link on your own LinkedIn account is perfect. You’re allowed three links on LinkedIn profile, so make sure that one of them can be your Twitter account. It will undoubtedly be well suited for networking, especially with the movers and shakers in your industry.
Answer others publicly.
I used to answer people via Direct Message, thinking what I’d to say was irrelevant to most of my followers. Because I wasn’t replying in public places, this made me look unsociable. So now, I reply almost exclusively in public places, and really, the only those who see those messages are those that follow both me and anyone I am replying to which is only a small subset of my followers. By doing that, my tweets are sociable however, not annoying.
Be generous when linking to, and retweeting, others.
Twitter promotes a culture of sharing. The more you url to others, the more individuals will reciprocate, and that’s precisely what must happen for you really to grow your follower count. You will need others to introduce you to their followers. However, don’t require a retweet too regularly. Once in some time is okay but when you merely post content worth retweeting, people will gladly get it done for you personally and never having to ask!
These tips will really help to enhance your follower numbers and develop they give you some inspiration. That being said, you’ll need to keep in mind: If you should be at the start of your Twitter journey, nobody is really going to be paying much focus on you.
Initially your posts will undoubtedly be lost in a sea of other messages which can be competing for attention, but on the plus side you can find not going to be a lot of those who might find your messages and soon you develop a sizable following, so this is actually the perfect time to create a few mistakes.
Remember: Twitter takes lots of work, has a small steep learning curve and can be quite a pretty scary spot to be on day one. There are all of those confusing characters and symbols, strange shortened links, pressure to follow along with people that you do not know and so many daunting acronyms and buzz words, as well as the hashtag.
However, despite having too much to learn and having to set up some effort, you will still have lots of fun and it will certainly give your company and your brand a boost.